Job Description: E-commerce Merchandiser (Retail and Sales)
Position Overview:
The E-commerce Merchandiser plays a crucial role in driving the successful execution of our retail and sales strategies within the E-commerce department. This position focuses on optimizing the online shopping experience, managing product assortments, and maximizing sales opportunities on our e-commerce platform. The E-commerce Merchandiser collaborates closely with cross-functional teams to ensure seamless coordination and achieve business objectives.
Key Responsibilities:
1. Develop and implement effective online merchandising strategies to drive sales growth and increase customer engagement.
2. Curate and maintain product assortment on the e-commerce platform, ensuring accuracy, completeness, and relevance.
3. Utilize analytical tools and market research to identify customer trends, preferences, and demands, and leverage this information to enhance product visibility and maximize sales potential.
4. Collaborate with the marketing team to create compelling product descriptions, attractive visuals, and engaging content to enhance product listings.
5. Monitor and analyze key performance metrics, including sales, conversion rates, and customer feedback, to identify areas for improvement and recommend appropriate actions.
6. Optimize the search and navigation experience on the e-commerce platform to improve product discoverability and enhance overall user experience.
7. Conduct regular competitor analysis to stay updated on industry trends, pricing strategies, and promotional activities, and make recommendations to maintain a competitive advantage.
8. Coordinate with the inventory management team to ensure accurate stock levels, timely product replenishment, and efficient order fulfillment.
9. Collaborate with the web development team to identify and implement improvements to the e-commerce platform that enhance customer experience and drive sales.
10. Stay updated on emerging technologies, industry best practices, and digital marketing trends related to e-commerce merchandising, and share insights and recommendations with the team.
Qualifications and Skills:
- Bachelor's degree in Business, Marketing, or a related field.
- Proven experience in e-commerce merchandising or related roles within the retail industry.
- Strong understanding of online retail and sales principles, with a focus on e-commerce platforms.
- Proficiency in utilizing e-commerce platforms and content management systems.
- Solid analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Attention to detail and ability to manage multiple tasks simultaneously.
- Strong organizational and time management skills.
- Familiarity with SEO and digital marketing concepts.
- Ability to work collaboratively in a team-oriented environment.
- Proficiency in Microsoft Office Suite, particularly Excel.
Note: This job description is intended to convey information essential to understanding the scope of the E-commerce Merchandiser position. It is not intended to be an exhaustive list of qualifications, skills, duties, or responsibilities associated with the role.